Blog: AI, SEO and GEO in practice
Short, practical articles to understand AI in business, its rules and online visibility.
Latest articles
RAG or fine-tuning: how to specialise AI for your business
RAG gives AI access to your documents; fine-tuning changes the model itself. The first suits knowledge that changes, the second suits ways of working. Here is how to choose.
AI and the GDPR: using artificial intelligence without exposing your data
As soon as an AI tool processes personal data, the GDPR applies. The good news: a few simple rules cover most business uses.
AI agents: 7 tasks an SME can automate today
An AI agent chains several actions from an instruction written in plain language. Designed well, it handles repetitive work without ever acting alone on sensitive matters.
Core Web Vitals: a practical guide to a fast website
Core Web Vitals measure how fast a page loads, how quickly it responds and how stable it stays. They are part of the experience signals Google uses, and they directly affect conversions.
Local SEO: how to get found by customers in your city
Most searches for service providers include a city or “near me”. Local SEO puts your business in those results, on the map and in the answers of AI assistants.
Choosing an AI tool without risking your data: a checklist
AI tools are multiplying and many teams adopt them without approval. This eight-point checklist helps you choose with your eyes open.
AI Act Article 4: what the AI literacy duty means for your business
Since 2 February 2025, every company that uses AI must ensure its staff have a sufficient level of AI literacy. Here is what that means in practice.
GEO: how to get your business cited by ChatGPT and AI engines
More and more customers ask an AI instead of Google. GEO is about making sure your business appears in those answers.
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