What is GEO?
GEO, short for Generative Engine Optimization, covers the practices that increase your chances of being cited by answer engines such as ChatGPT, Perplexity, Gemini or Google’s AI Overviews.
The levers that matter
- Let AI search crawlers access your site, with a well-configured robots.txt.
- Put a direct answer at the top of each section, with short paragraphs.
- Publish FAQs, definitions and sourced figures.
- Keep the same details everywhere: website, business listings, directories and social media.
Does GEO replace SEO?
No. AI engines rely heavily on pages that already rank well. Good SEO remains the foundation of GEO.
Where to start?
Ask AI engines about your trade and your area, note what they answer, and compare it with what you want them to say. That is the starting point of a GEO audit.