A complete business profile
Your Google Business Profile (opens in a new tab) is the foundation: exact categories, opening hours, photos, services and service area. It must match your website and directory listings.
One page per city or area
If you work in several cities, one page per area with genuinely tailored content helps Google understand where you operate. Avoid copy-pasted pages: they get ignored or penalised.
Customer reviews
Reviews influence local rankings and what AI engines say about you. Reply to every one, positive or negative. Our online reputation service makes this easier.
Structured data
LocalBusiness markup (opens in a new tab) states your name, address, phone and hours clearly. On a multilingual site, hreflang tags (opens in a new tab) link the language versions of each page.
Local search and AI
AI assistants rely on the same signals: an up-to-date profile, reviews and consistent information. Local SEO is therefore also the foundation of GEO. For full support, see our SEO service.