Electronic reputation is a popular term for managing the reputation of natural or legal persons applied to network logic. To evaluate the e-reputation, it suffices to search for the name of the entity in question, and to evaluate the quality of the results, as well as the perception of this entity by those who came following the study. Then comes the consultation phase, where several solutions can be proposed: PR, community management, content deletion, and above all, deployment and conquest of Google SERPs.
SERP advantage
When the option of deploying the presence/dominance of the SERPs is chosen, it is at this moment that a good mastery of the SEO e-reputation becomes essential to make your efforts profitable, and especially to bring up valuable content on credible websites. The main difference between SEO and e-reputation SEO is as follows: In traditional SEO we try to ensure that the site returns as many targeted queries as possible, while in e-reputation SEO we try to launch as many sites as possible on a targeted request.
This difference leads to different goals, and therefore to Google’s novelty: understanding how to replicate the diversity that makes up the first page of results for a goal request. For the names of entities or legal persons so determined, Google will mainly provide:
Personal/institutional website
Social Profiles
Pictures/Videos
Report news)
Mentions in blogs/forums
Directory of people/companies
Wikipedia article (if it exists)
Different skills
Consequently, the profession of an e-reputation agency is very diversified: must be able to create one or more personal/institutional sites, have a good SMO base to create credibility with a social profile, have good news reporting, and consciously placing articles, understanding the Google cites logic of images and videos, becoming familiar with the multiple sites that make up the web for the most powerful insights, and grasping the changing dynamics of Wikipedia. The job of web referent requires a good general knowledge of the web, as well as a certain hacker spirit to divert the usefulness of certain websites.
In terms of tools, e-reputation SEO requires the same tools as traditional SEO, with a few exceptions: we add tools or monitoring feeds on social networks, search engines, certain Wikipedia pages, and any site or forum to monitor. Any negative or low-quality content can become an unwanted competitor in search engines, so catch it early and try to nip it in the bud. In e-reputation repositories, monitoring is primarily preventive.
In terms of actions, the methods used are also very close to traditional SEO, such as linking activities, on-site optimization, writing original texts with strategic keywords, URL rewriting… All major social networks have the credibility to solicit sharing from other users. Disseminate content, which requires the dissemination of original content with high added value.
White hats on all floors
E-reputation SEO is not a black hat and these techniques are not recommended because e-reputation campaigns are above all image work at the heart of an entity’s communication strategy. Any slippage can have collateral consequences on the activity of this entity. Therefore, excessive low-quality text should be avoided, even if it is only used to place links and anchors to certain target pages. Avoid obvious superficial behaviors such as buying friends on social media, buying links on merchant sites, creating fake profiles or websites to introduce others, creating fake reviews, including sending links from websites penalized by Google. Website sanctions that will be requested. In other words, scammers cannot invite themselves to e-reputation events because the stakes are high.
Image work
Another important aspect to understand in e-reputation SEO is that there is no ROIism: there is no need to try to measure profitability in e-reputation actions, the only thing that can be measured is the improvement or not of the business image of the entity. Individuals, brands and companies suffering from a bad e-reputation know how valuable it is to restore it in order to continue to exist and prosper.
E-reputation SEO, although close to classic SEO in its approach to search engines, has very different objectives and mentalities from the professionals who work there. Obsession focuses primarily on the goal of pushing pages back to search engines rather than up them (because only then will customers be satisfied). Then you need to do your best to drag Google the way the hair does to bring up the most links on the first page.
