Error 404, Error 500, site editors and users have come across such messages when they want to view a website. Apart from the downsides, these mistakes can negatively impact credibility and organic citations.
What are HTTP codes?
HTTP codes, also called status codes, provide an indication of the result of the request. These status codes are categorized by the type of message they return. The most common of them are:
200 OK: This code indicates that everything went well;
301 Moved Permanent and 302 Found indicate that the URL has been changed permanently or temporarily, respectively;
401 Unauthorized access unauthorized;
403 Forbidden when client does not have access rights;
404 Not Found: By far the most common response. This happens when the server cannot find the resource. This happens, for example, when updating plugins or changing URLs;
500 Interval Server Error and 503 Service Unavailable indicate server errors.
Error 404: How does this affect your visibility?
A 404 error means the URL is wrong or the page never existed. In any case, neither users nor search engines can access the content.
However, too many 404 errors can affect a site’s visibility in the SERPs. Search engines like Google prioritize user experience (UX). The inaccessible pages obviously do not go in this direction. It therefore makes perfect sense to assign a lower SEO score to sites with too many 404 errors.
However, 404 errors are not inevitable and can be easily detected with proper tools and plugins. Once a 404 is highlighted, there are several ways to fix it, including 301 redirects or HTaccess edits.
To identify possible type 404 errors on your site and measure the impact on your organic citations, please contact the MBI-NETWORK team for your diagnosis.