What is content rotation?
Content rotation is the technique of rotating edits in all directions to get different texts that talk about the same thing. Its goal is to take multiple variations of the source text and use it to serve different pages on a site or different sites without seeing those variations as duplicate content or the product of plagiarism.
Content Spinning is designed to create multiple versions of the same textual content
It’s tedious and expensive to create editorial content that has the same meaning but must be sufficiently different from each other to avoid the wrath of search engine spiders who don’t appreciate cheating.
That is why experts have invented a solution that allows authors to write a single text and provide synonyms for the words used and all possible inflections and substitutions, as well as from several different texts at the expressive level, but not in the meaning The level is practically the same. It is all the work of the editor and the rotation software that composes this solution called content rotation. From “human life is experienced by the senses” we can get “sensations are the basis of human experience”, which is only one of ten or even fifteen possible variants.
However, masterspin (i.e. fine-tuning content) crafted by writers can degenerate into low-quality spin or spin text that confuses the engine and results in a disappointing reading experience. The technique must be framed by a content strategy so as not to harm the seriousness of the site.
Content Spinning can now be used as the basis for rich text by hand
Considered a black hat, i.e. unethical, practice in the SEO world, and rarely appreciated by search engines, content rotation is akin to an industrial text production technique. . Soulless stuffing techniques for webmasters and for writers and readers. We can say however that this is no longer the case when this technique is associated with the intervention of the author who judges and improves the underlying text.
For the hundreds of thousands of texts that often appear in e-commerce, as well as pages dedicated to geolocation, the benefits are considerable, since the authors spend ten times less time becoming proofreaders and guarantors of quality. Although he did not use his inspiration to create countless texts with the same meaning, when they came from a powerful spinner, he easily enriched and personalized them.
However, it pays particular attention to fingerprints, i.e. parts of sentences that remain the same from one URL to another. The ideal compromise is there. In the experience of SEO experts, when the similarity between texts drops below 20%, Google’s Panda moves on and search engines index them. For good results, you should also start with a main pirouette with sufficient depth.
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