What is Google AMP?
AMP, short for Accelerated Mobile Pages, is an online publishing format created by Google to speed up page display on mobile devices.
Improving the user experience on Google is the ultimate goal of this project, which began in 2016 and now enriches the results page more than the classic format.
The effectiveness of Google AMP is based on multiple technical optimizations
With pages optimized for AMP, people can browse websites faster by clicking on pages that match their query results on Google. To improve page speed, ranging from an average of 22 seconds for non-AMP pages to 0.7 seconds for AMP pages, Google has established many rules and restrictions and implemented several optimizations.
AMP pages bypass JavaScript elements without excluding them, preventing performance degradation. To lighten the load on media assets, the page’s HTML code includes guidelines for the size and layout of these assets. An AMP-optimized page will continue to load regardless of external content loading allowed by the iframe tag.
CSS styles are standardized and only inline styles are allowed. Only GPU-accelerated animations and transitions are loaded. Images and advertisements are only downloaded when mobile users claim to want to access them. Enable prediction mode to pre-serve pages that users might be interested in. Note that AMP is not a positioning factor for a website, but it helps in its navigation.
AMP also enriches pages accessed through Google AMP cached URLs
AMP does more than just speed up the usability of pages on smartphones and tablets. It advances the page more than traditional formats. It enriches them with new elements.
By including structured data, AMP pages can provide news carousels on search results pages, including videos, blog posts or threads, etc. The AMP can enrich the presentation of pages with similar results, which will constitute the choices of Internet users for content of the same structure. It can also display images, styles, and other features in the results. The website owner will find it particularly interesting that their pages can be rendered by Google AMP with a visual story readable by iOS and Android.
In order to exploit this wealth at a certain rate, Internet users must visit AMP URLs.
For a classic URL like https://example.com/amp_document.html it’s in the following AMP presentation: https://example.com.cdn.ampproject.org/c/s/example.com/amp_document.html .
This format supports different versions of Google Chrome, Firefox, Safari, Opera, Edge and Navigate UR UC for mobile and desktop use. You’ll know the page is AMP-enabled by finding the little AMP logo in the search results.
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